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Selected work
Selected projects in web, brand, logos, motion and print. Open any project to see what was made and why.
Selected marks · hover or tap to see each one applied
Selected motion · all playing at once
Selected print · select a piece to see it larger
A few lines about the business and what you need are enough.
Path · hard daylight
Back label · two spot inksChallengeA wine label that reads as considered on the shelf, survives the print run and still works embossed on a box.ApproachOne road icon across four series. The number of notches shows where each wine sits in the range.DeliveredLogo, label system and packaging, printed as designed.
FOUR SERIES.
ONE LINE.
Stamping polish · AI visual
ChallengeA luxury nail-art brand built around stamping: engraved plates, the polish that prints them and an aesthetic to match.ApproachOne rule taken from the product, what you see is what you get: one wine palette, the star from the logo, motifs redrawn exactly from the engravings.DeliveredLogo, palette, plate posters, polish visuals and a logo animation.
Splash
Overhead
Low angle
Hero · 3D product
Landing pageChallengeA juice brand needed a landing page that sells the product before the copy does.ApproachA 3D product hero, then three packages, each with its own fruit and colour.DeliveredA landing page built around the product, from hero to packages.
Desktop
Packages
Construction
One gradient
LilacChallengeA tech product needed a marketing site with a clear character and a system behind it.ApproachThe character comes from the system itself: a sharp mark, an ink palette, the globe and one gradient, kept for the primary action.DeliveredMarketing site, brand system, design system and motion spec.
App icon
Business cards
Voice
Question one
Type
ChallengeA gift finder had to feel friendly and get people to a short list fast.ApproachThree questions, then a short list. Big type, friendly tiles, handwritten trust notes and one clear button.DeliveredWebsite redesign and component library.
Question one
Results · concept with sample gifts
The small thing · AI scene
Original mark
Printed cupsChallengeA tech brand needed a mark that holds up everywhere, down to a one-colour print on a paper cup.ApproachTwo blue blocks and one small navy square, built on a grid. The cup line carries the idea: even the small things can make you happy.DeliveredLogo, brand applications and merch.
Material · AI scene
Application · original logo
Glass partition
Uniform
Lockup
Vertical lockup
Star
Symbol
Flag
App iconChallengeA premium education company needed an identity that carries ambition and reach, and stays calm enough for a luxury audience.ApproachA star figure reaching through an orbit: one gesture that reads as a student, a star and a path. Saudi greens, silver and cream keep it quiet; orbit lines and small stars extend it to signage, uniforms and screens.DeliveredLogo, brand elements, motion and applications.
Wayfinding banner
Blade sign
Lockers & merch