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About

Trained to design objects. Working on brands and screens.

I’m Rotem Pinchuk, the designer behind ROTMA. Eight years and more than 100 projects across brand, packaging, product interfaces and motion.

Rotem Pinchuk, designer at ROTMAAboutRotem PinchukIndustrial, graphic and UX/UI designer.Start a project

I trained first as an industrial designer, then as a graphic and UX/UI designer. Industrial design taught me to think about how a thing is made, held and used. Graphic and interface design taught me how people read, compare and decide.

The two meet in everything I make. A label is designed with the printer and the shelf in mind, and an interface around the decision someone is trying to make, not around the screen.

Most projects need more than one discipline: a brand that needs packaging, a product that needs a site, a launch that needs motion. Working across all four keeps one visual language from the logo to the last screen.

Experience
8+ years
Projects
100+
Training
Industrial design, graphic and UX/UI design
Languages
Hebrew and English

Process & Pricing

How I work

Three commitments on every project.

01

Understanding comes before design

I ask questions before quoting and before designing. Once your problem fits in one sentence, the design has a clear direction.

02

Everything you need to use it

Source files, print-ready artwork and guidelines, in every format your team, printer or developer needs.

03

Everything is made to be produced

Each design is tested against the printer, the browser and the smallest size it will appear at, before it is handed over.

Capabilities

Brand, digital and what sits around them.

01

Brand

  • Logo and mark design
  • Visual language and brand book
  • Packaging and labels
  • Print collateral and signage
  • Merch and applications
02

Digital

  • UX definition and user flows
  • UI design for web and app
  • Landing pages and campaign sites
  • Design systems and components
  • Developer handoff and specs
03

Around it

  • Copywriting for the pages I design
  • Art direction for photography
  • Motion for logos and interfaces
  • Presentations and company profiles
  • Hebrew and English, RTL and LTR

Clients

Brands I have worked with.

See the work
  • MESILAWine
  • CTRAITSTech
  • HoffmanLaw
  • Zaki’s WorkshopCraft
  • Juicy DelightsDrinks
  • BadgerTech
  • The Gift MatcherGifts
  • Gardian
Start a project

Tell me about
your project.

A few lines about the business and what you need are enough.

Send a project brief →or email rotma.design@gmail.com
  1. 01Send a short brief
  2. 02Get questions back within two business days
  3. 03Receive a written scope and quote